History

In 1987 Rob Nixon subscribed to his first ‘Business Development’ program and read his first Personal Development book ‘Think & Grow Rich’. Since then, he has read over 300 business and personal development books. He has also absorbed countless articles, tapes, CDs, DVDs, manuals and seminars. And his journey is far from over.

As his current coachingclub clients will tell you, Nixon is very action-oriented and fiercely committed to anything he does including ensuring that all his clients produce outstanding business results.

In 1993 (after a number of sales and marketing roles) Nixon started presenting seminars where he discovered Accountants and his passion for the ‘Products of the Mind’ industry (aka Intellectual Property). Since then he has immersed himself in assisting the Accounting profession.

He has extensively researched how Accountants run their businesses in five countries. He has developed and co-developed software and training products and programs for the profession. He has been heavily involved in three businesses, most notably ‘Results Accountants Systems’, that provided business development products and training to Accounting firms on three continents, and ‘Business Fitness’ a software provider for the industry co-founded by Nixon in 2001, now serving some 400 Accounting firms across Australia and New Zealand. He even spent nine months in an Accounting firm to see how it worked – or did not!

As a General Manager, he personally turned around a service-based business from a $340,000 loss to a $2.5 million profit in 15 months (doubling revenues at the same time).

Nixon is also the original creator of ‘The Good, the Bad, and the Ugly of the Accounting Profession Report’, a report outlining the state of play and benchmarking of firms within the Australian and New Zealand Accounting profession. This body of work which, is now owned by Business Fitness, gave Nixon first-hand knowledge of the opportunities and challenges faced by Accounting firms.

Since selling his interest in Business Fitness in 2005, Nixon has developed  the Nixon Advantage coachingclub model and now, with a team of Coaches on-board, is making a significant impact on the profitability and growth of over 160 Accounting firms (and growing), their business clients and entire communities.

Nixon sees the Accounting profession as the primary ‘trusted adviser’ to the business community and has a personal mission to help accountants be more proactive with their clients.